Friday, July 4, 2014

2014 KLIAV (Kuala Lumpur International Audio Video Show)

I haven't been visiting KLIAV for almost 2 years. This trip down to KL is to check out the latest 2014 offering especially the 4K displays. 

Also a member of The ISF (imaging science foundry) certified video calibrator, displays are crucial in a theatre for me. Be it a LED, Plasma, OLED, projectors or laser projection, all has standards to follow. 

A big disappointment of all times is how consumers are being taught to buy the most expensive and sleekest looking display while neglecting the picture quality from the displayed images. 


Why we calibrate displays is the same as why audio is being calibrated. Movies directors hired graphic experts or animation designer during the movies picture editing but not many displays consumers have at home can reproduce the reference colors. Most displays are being calibrated to a very vibrant look to attract the eyes of unawared consumers. 

Above picture is a pre-calibration reading.
Below is a post calibrated result.  

We always see THX Certified or ISF Certified Display on most higher end TV or projectors. And many times, the buyers don't realize they need to hire video calibrators to calibrate the displays for them. All displays are manufactured to a factory stands and components used in the displays generate different imaging results which require video calibrators to future perform a full calibration of GAMMA (based on user's viewing environment and lighting condition) and CMS (color management system). 

A well calibrated display can reproduce reference pictures that can blow your viewing experience away where you get to see what director's intended color and definition of the movie's picture. 
Above is a calibrated picture that you can see the picture seems to pop out. Correct gamma and CMS will reproduce natural brightness and color saturation and skin tone. 
Natural colors can never cheat our eyes as we have been seeing colors in our daily lives. If you happened to notice the colors in your 4K UHD OLED that you paid RM50k isn't the same as what you normally see in the real world, please contact us NOW to ensure you get a proper calibration to that TV to fully enjoy the full potential of it!!

Contact Sound Fusion @ Kuching Malaysia at +60178089020 to schedule for a calibration appointment. We only perform 2 to 3 sessions annually and limited to 8 displays per session (2-4 hours per calibration work depending on the calibratable features in your displays).